American Muscle has long been revered among modelers, and AMT accommodates with a wide range of classic and custom kits, from the 58 Plymouth Christine, to the modern 2010 SS Camaro, AMT makes the kit that muscle-lovers crave. 1961 was a key year for the switchover. Doty, Dennis. Many promotional models have survived intact for decades, whereas assembled kits tend to fall apart as the plastic cement deteriorates and small parts fall off, unless they were "solvent welded" with acetone or some other specific solvent for ABS. Hoods did not normally open and suspension details were molded into the chassis. These were more complex products for a labor structure driven by a densely populated European craft guild environment. In the early 1990s AMT released brand new kits with new tooling for some of their older kits, such as the 1955 Chevrolet Bel Air, 1966 Ford Fairlane GT, 1958 Edsel Pacer, 1960 Ford Starliner and 1957 Chrysler 300. The following year, the second version was issued with a sleeper cab. Round 2 is making an effort to re-release some of the classic AMT catalog, featuring for example the 1962 Buick Electra 225 and the 1961 Ford Galaxie Skyline. They released pre-assembled and painted versions of these kits. AMT worked most closely with Ford Motor Company and General Motors Corporation, but promo contracts among the model manufacturers seemed to alternate year to year (See Doty 2009a for a nice history of AMT's Ford Galaxie). Typically, original muscle car promos such as Mustangs, Pontiac GTOs, Camaros and Chevelles command prices in the hundreds of dollars in mint, boxed original condition. In an ironic turn that parallels other large companies, AMT now co-exists in the same organization alongside a revived MPC and Polar Lights. 1999c. Nevertheless, the use of plastic was on the rise and would become dominant by the mid-1950s. Later, a variety of kits became very popular. "Free Inside! AMT is an agency for Actors, Models and Talents in Vienna and worldwide. This new kit was a revolution for model building, a realistic model of a Peterbilt 359 tractor-trailer, the design having been copied from the manufacturer's specifications. Aluminum Model Toys, commonly abbreviated as AMT, was a Troy, Michigan-based company that manufactured various pre-assembled plastic promotional models starting in 1948, when attorney West Gallogly, Sr. started it as a side business. Aluminum Model Toys, commonly abbreviated as AMT, was a Troy, Michigan-based company that manufactured various pre-assembled plastic promotional models starting in 1948, when attorney West Gallogly, Sr. started it as a side business. Doty, Dennis. Clarence Young Autohobby website. Based on our records the first release by AMT/ERTL was roughly 49 years ago in the year 1971. When the TV series Movin' On debuted in 1974, AMT made new versions of many of their truck kits with new features such as CB radios, dragfoilers and sometimes new engines. One exception to this was the 1962 Ford Fairlane promo which had an opening hood and a detailed engine (Doty 1999a, pp. In 1971 AMT issued models of American LaFrance fire-fighting trucks, including a pumper, a rear-mount aerial ladder truck and a rear-mount articulating boom truck. Intricate drawings and styling models, just like with the real thing, were first constructed. Of course, they could also be purchased at the parts counter for around one dollar. For example, its early Dirt Hauler kit was merely a generic tractor-trailer with dumping trailer. History of Promo Car Models? When Ertl bought AMT in 1983 (forming AMT-Ertl), many of AMT's old truck kits were reissued, but completely new models were rare except for the Kenworth T600A (1991). Like promotionals, friction car models are extremely durable, using the same basic plastic components as the promos. In 1968 AMT also produced a kit of a science fiction spaceship Leif Erickson designed by Matt Jeffries, the designer of the Enterprise and Klingon ships for Star Trek. History. For example, a 1958 Edsel ad prompted "Road Check The Big One, Get A Little One Free" (Feder 1990; see also Clarence Young Autohobby museum). In 1982, the Ertl company purchased AMT from Lesney, renamed it to AMT-Ertl and moved the company to Dyersville, Iowa. This is episode 3 on the AMT, MPC, ERTL history series. In 1960, AMT and some other manufacturers switched to styrene (the brand name being Cycolac, which is actually ABS or alpha butadiene styrene – or rubbery styrene, more flexible and less brittle) and by 1964, all of the major model car manufacturers had changed over to the new plastic. 2000b. Pre-Order: Wish List. Parts for these valuable old cars are being cast in high-quality resin and sold online by such vendors as The Modelhaus, R & R Resin and Star Models. Suitable for Ages 10 & Up. Thus promos without interior or engine detail were called “coaster models” as opposed to kits with more detail. 1999a. SALE. 2001. Revell did U.S. vehicles, but focused on European Sports and racing cars. Examples of offerings were the Chevrolet Titan/GMC Astro, Peterbilt 352, Kenworth W925, Autocar A64B and White Road Boss. AMT/ERTL started their plastic scale modeling journey in the Seventies. Change ), You are commenting using your Google account. AMT (Aluminum Model Toys) Models, A Brief History - YouTube AMT’s first model was a 1947-1948 Ford Fordor sedan made of cast aluminum and painted with official Ford paint. 2003. AMT then marketed both the SMP and AMT names simultaneously for a couple of years. AMT produced a model of the Starship Enterprise, which was one of their best selling kits. Rampant Horsepower. 1953 Ford Victoria Coca Cola + Vending Machine 1:25 AMT Model Kit Bausatz AMT1146 NSA - Nationales Sicherheits-Amt: Roman 1966 NOVA STREET MACHINE by AMT 1966 NEW STREET MACHINE ; Beyond the Attic Door (English Edition) Deus ex Macchina XXL-Leseprobe: NSA - Nationales Sicherheits-Amt First Man In: Leading from the Front (English Edition) The Adoption Machine: The Dark History … 1955 Chevy Nomad Wagon. The 1966 Mercury Comet promo came only in a hardtop and that year a convertible paced the Indianapolis 500, so the 500 promo came in any style desired as long as it was a hardtop (Doty 2001, p. 89). Hotline : Hotline: +49 (0)30 703 79 65. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ( Log Out /  AMT, short for Aluminum Model Toys, was a model company founded in Troy, Michigan in 1948 by attorney West Gallogly, Sr. as a side business. Promoting the Past. AMT # amtamt635. Continental Plastics in Fraser, Michigan, was one of the companies contracted to mold AMT's models (Cawthon 2002). AMT used SMP’s 3-in-1 kit idea and the SMP logo. Get the best deals for vintage amt model kits at eBay.com. Normally, on the chassis, there were no operating suspension parts. Modellauto-Bausätze von AMT in großer Auswahl und zu günstigen Preisen. Post was not sent - check your email addresses! On promo boxes, the diagonal SMP logo was copied by AMT but that style did not last. Change ). They continued to release several other Star Trek kits, such as the 1:12 scale figure of Spock fighting a three-headed alien, a Romulan Bird Of Prey ship, a Starfleet Shuttlecraft, the Enterprise Bridge and the K-7 Space Station. Commonly, especially in the 1950s, they were simply given away in the showroom after a test drive, usually to children (Ostrander 2011; Gibson 1970 pp. $23.00 $15.99 * currently unavailable. These were often linked to TV and movie themes which now drove AMT and other model companies. They also released a three-piece Exploration Set consisting of approximately 3/4 scale models of a phaser, communicator and tricorder. With parts typically "melted" together, forming a permanent bond, promotional models were much more durable than their counterpart assembled kits. As collectibles today, the friction powered models are worth somewhat less than official promos, but the quaintness of the frictions makes them equally appealing. AMT produced their last dealer promos for the 1972 model year and by the late 1970s, plastic promos were mostly a thing of the past (Anderson 2003). These promos often had wind-up motors which could not be seen through the shiny silver-tinted windows. Jo-Han also offered friction models at that time. As a way of expanding the market for their kits, AMT took inspiration from model builders who customized their car models. Listed below are prices for the AMT equipped Maruti WagonR and Stingray variants The diesel model will have the 5-speed manual transmission as standard, with the AMT as an option. In the 1970s, hot rods, … AMT creates model kits honoring classic Detroit Steel. These models were now made in China and were mainly Corvettes and Vipers. It was built by Gene Winfield, a specialty car designer working for AMT, (Cushman p. 304) from blueprints created by Thomas Kellogg. In addition to parts, complete resin kits in the original 1:25 scale are also available. AMT, along with MPC and Jo-Han, continued to produce promotionals until the 1980s, but it was not the enterprise it once was. After World War II, Banthrico continued with a focus on precision metal replica banks of cars, accurately painted, and mostly in 1:25 scale. These kits sold fairly well and can still be found on auction sites such as eBay at reasonable prices. These ultra detailed models can still be had for less than $30.00 today on eBay and are one of the best bargains around. A good example of a reproduction kit in resin is the 1960 Edsel hardtop. 44–45). The kit lacked a sleeper cab, but there was a coupon that could be sent in along with ten cents to get it. Beyond this, extras were not often built in, but there were occasional surprises like the button on the 1959 "Wide Track" Pontiacs which pushed the wheels inward toward the body to simulate how wide the new cars were (Doty 1999b, p. 87). 86–87). Mar 28, 2020 - The story of the AMT kit model company. Change ), You are commenting using your Twitter account. Doty, Dennis. It is important to compare AMT marketing with that of other plastic model makers. Feder, Ann. An extreme example was the 1957 Ford Thunderbird kit. These models were beautifully finished and featured whitewall tires along with very detailed and authentically painted engines, suspensions and interiors, much more detailed than any promotional ever was, although these seem to be oriented to the adult collector and not the possible customer. The promo models they made were close replicas of the real thing and AMT worked closely with Ford and General Motors as well as other car companies. This is the 1/25 Scale 1970-1/2 Chevy Camaro Z/28 Plastic Model Kit by AMT . Doty, Dennis. Thus, SMP seems to have created the 3-in-1 annual kit and logo, not AMT. Bumpers and hood ornaments were chrome-plated and bodies were painted, often in factory colors. Other cars were available as frictions and promos, but not kits. In 1978, British Lesney, makers of Matchbox diecast vehicles, bought AMT and moved the company to Baltimore, closing the Maple Road facility in Troy, Michigan (just outside Detroit). Speedsters Fast and Furious. Ertl is still in the Round 2, LLC stable as Ertl Collectibles. 2011. In July 1966 previews began to air for Star Trek, which were seen by executives at AMT. Change ), You are commenting using your Facebook account. 2009. Sorry, your blog cannot share posts by email. Models would be used to show prospective customers what new models would look like. Monogram focused on custom, hot rod, TV, movie, racing cars, aircraft, and ships. Generous with Jaguars. Aurora Plastics Corporation diversified, specializing in aircraft, TV, classic Universal Monsters & figure kits. After issuing successful Ford sedan models, the company set up shop on Eight Mile Road outside Detroit (Chrysler 2008). They also made a kit of the Klingon D-7 Battlecruiser ship. The Leif Ericson model was reissued in 2011. By the 1980s an ongoing series of revisions to the tooling to correct various inaccuracies, which unfortunately created a few new inaccuracies, such as a deflector dish that is far too small and nacelle caps which are shaped incorrectly. According to promo aficionado Clarence Young (accessed 2010), these car models were used to display factory car colors to prospective buyers. Horn rings on the steering wheels were accurately depicted brand by brand. One fascinating article appearing in Ford Times (1961) chronicled the manufacturing process of AMT models. These kits are great for intermediate to advances modelers. Palmer Plastics sold a number of American 1:32 scale car models for 98 cents each throughout the 1960s, but these models were poorly detailed and lacked basic features such as clear windows and correct wheel covers. In the 1960s they were commonly sold for $1.00. All three kits have been reissued by AMT-Ertl in recent years. Some offerings are models that were never available when the kits were first issued. Beginning collectors may try to simply identify a year of a promo from its license plate, but not all promos followed this tradition. Thus smaller companies had a more difficult time affording manufacturing licensing. Later, a variety of kits became very popular. Models were sometimes used in dealerships as display materials that were not generally sold. In 1961, AMT bought another scale model company, Scale Model Products (SMP) based in Birmingham, Michigan. By the mid-1970s the Enterprise kit had been joined by a 1:12 scale figure of Spock defending himself against a three-headed reptile on an alien landscape, as well as models of a Romulan Bird Of Prey ship, a Starfleet Shuttlecraft, the Enterprise Bridge, the K-7 Space Station from the episode “The Trouble With Tribbles” and a three-piece Exploration Set consisting of approximately 3/4 scale, toylike models of a phaser, communicator and tricorder. AMT hit the big time when they signed a contract on August 1, 1966 for the plastic model rights to the Star Trek TV series. The few promotionals they produced were for popular cars and the dealerships started charging for them instead of giving them away. As expected, the original promo models made by AMT can be costly in the collector’s market. Early on, some cars, such as the 1953 Studebaker Commander promo, had the addition of acetate windows, while the friction powered model was windowless (Doty 2000b, p. 88). Later kits often had more detail but metal parts such as axles, screws and hood clips were either deleted or made of plastic instead. Round 2 has reissued the Spock model, the Romulan Bird Of Prey ship, the Enterprise and the K-7 Space Station, all from the original AMT molds. In 1978, Lesney Products & Co. Ltd., of England, the makers of Matchbox diecast vehicles, bought AMT and moved the company to Baltimore, Maryland, closing the Maple Road facility in Troy, Michigan. Detroit sponsored fewer and fewer promotionals so model companies depended more on kits but the model building hobby declined as well. AMT, short for Aluminum Model Toys, was a model company founded in Troy, Michigan in 1948 by attorney West Gallogly, Sr. as a side business. Plastic promotionals still exist, like the AMT/Ertl 2008 Dodge Challenger, but it costs at least $25.00. Donnelly, Jim. Plastic Model Car Kit. These kits tended to cost about $5. There were also little indentations in the saucer section where the light bulbs were to be placed. Member Gallery Examples. Nevertheless, not all models offered as promotionals were also made as commercial frictions, like the 1964 Comet Caliente which came as a dealer promo only. Foreign car kits were left to other manufacturers such as Monogram or Revell. Miniature whitewall tires, which were once a regular feature of kits, became outdated and modern blackwall tires took their place as they did on actual cars. The model companies were often pressed to get sales, display, paint and promotional details correct in order to offer the models to the “Big Three” before the real vehicles hit the market. For example, the 1961 Pickup kit box illustrated both the Ford and the Chevy, but the kit inside the box was identified by a label affixed to the outside. Auburn Hills, Michigan. Aurora also made a large range of 1:32 scale and several 1:25 scale car kits. Selections included a 1957 Chrysler 300C, 1960 Ford Starliner, 1962 Chevrolet Impala SS convertible, 1962 Pontiac Catalina SD421, 1966 Buick Riviera and a few others (Doty 2002b, p. 87). Ta-da! 2010. They were also used to promote sales to customers (Anderson 2003). AMT then, through the early 1960s, ruled supreme in the promotional (and kit) market rivaled only by Jo-Han. However, the 1967 and 1969 XL were available as promos. The prop measured 22 feet (6.7 m) long and 8 feet (2.4 m) tall. Commercial versions of AMT promos were marketed in retail toy and dime stores like Zayre and Murphy. As mentioned above, this configuration was soon named the “3-in-1” kit where the modeler could build a car in stock, custom, or hot rod versions by selecting different parts included in the box. An example of this is the 1963 Ford Galaxie 500/XL "boxtop" square-roof hardtop. Shapes of the vehicles were near perfect, though in the 1950s, cellulose acetate, the plastic of choice, was prone to serious warping. Also, the auto companies, which earlier had seen promotional models as easy and free advertising, began to charge fees to modeling companies in the late 1980s for the use of their names and designs (Clor 1990). 2008. 1953 Ford Victoria Coca Cola + Vending Machine 1:25 AMT Model Kit Bausatz AMT1146 NSA - Nationales Sicherheits-Amt: Roman 1966 NOVA STREET MACHINE by AMT 1966 NEW STREET MACHINE ; Beyond the Attic Door (English Edition) Deus ex Macchina XXL-Leseprobe: NSA - Nationales Sicherheits-Amt First Man In: Leading from the Front (English Edition) The Adoption Machine: The Dark History … 1953 Ford Victoria Coca Cola + Vending Machine 1:25 AMT Model Kit Bausatz AMT1146 NSA - Nationales Sicherheits-Amt: Roman 1966 NOVA STREET MACHINE by AMT 1966 NEW STREET MACHINE ; Beyond the Attic Door (English Edition) Deus ex Macchina XXL-Leseprobe: NSA - Nationales Sicherheits-Amt First Man In: Leading from the Front (English Edition) The Adoption Machine: The Dark History … AMT was then purchased by Round 2, LLC of South Bend, Indiana, in 2012. Soaring With the Falcons. By the mid-to-late 1960s, model kit sales really picked up and other companies such as Model Products Corporation (MPC) entered the market and were gaining popularity. Michigan Scale Model Companies, in Seeking Michigan, an on-line source of the Michigan Historical Museum. Doty, Dennis. By contrast the common trend in Europe was making more sophisticated diecast metal zamac toys in smaller sizes with many working features. Like most plastic model kits, AMT’s parts were molded onto "trees" and could be separated easily for assembly. https://en.wikipedia.org/w/index.php?title=Aluminum_Model_Toys&oldid=985368025, Creative Commons Attribution-ShareAlike License. PMC may have been the first to actually produce a model in plastic, but Banthrico, PMC, and others faded while AMT and Jo-Han gained momentum on the promo scene. Script and emblem details were intricately molded into plastic bodies, grilles and wheels. Doty, Dennis. Kits of cars in stock form were soon augmented with parts to build custom and hot rod versions. In 1969, AMT released truck kits such as the California Hauler 359 kit and through the 1970s, AMT offered others like the Chevrolet Titan/GMC Astro, Peterbilt 352, Kenworth W925, Autocar A64B and White Road Boss. This was just the first of a series of buyouts of AMT over the next few years. The company is famous for producing a large line of the most realistic 'O' gauge streamlined passenger cars made during the immediate postwar era. AMT makes a very well stocked selection of history's most revered race-cars, dragsters, monster trucks, promotional sales and transport vehicles, and big-rig trucks. Ostrander, Steve. (Cawthon 2002). Discover historical prices for AMT stock on Yahoo Finance. Included in the kit were additional street rod, drag racing, and land speed racing styling ideas, all suggested by Barris. Then, in 1969, AMT released the California Hauler 359 kit. Another example was the 1960 Ford Falcon promo that was offered in a hardtop, which was not available on the actual car (Doty 2002a, p. 88). 2009b. 2009a. Around 1966 AMT obtained the plastic model rights to Star Trek and developed a model kit of the Starship Enterprise, beginning a long association between AMT, science fiction and television. D: Rating for the model doc-umentation. In the late 1990s AMT did something new in releasing pre-assembled and painted versions of these kits. What was really fun was, AMT's common molding of sales specifications into the chassis, especially on Ford cars. By this time, prices of plastics had increased and Detroit was squeezed by government regulations of safety, emissions and fuel economy. (Cushman p.307)(Thomas The Shuttlecraft Galileo - Part 1). It also had an authentic 8V71 Detroit Diesel engine under the hood. The promo 1962 Ford Galaxie, for example, had thirteen different phrases molded on the chassis, from the very factual "Vacation Volume Trunk-28 Cubic Feet" to the more fanstastical "Galaxie, Silent As A Secret" or "Enduring Elegance With The Power To Please”. Gallogly's first model was a 1947–1948 Ford Fordor sedan made of cast aluminum and painted with official Ford paint (Cawthon 2002). Such characteristics were not as prevalent in the United States. Their construction was sturdy, often with few parts and hoods that didn’t open or engines and suspensions molded in one piece. Many of the old AMT truck kits can be found on auction sites like eBay, often commanding fairly high prices. Nun, du hast Glück, denn hier sind sie. Doty, Dennis. Doty, Dennis. Preoccupied by Promotionals. AMT is an agency for Actors, Models and Talents in Vienna and worldwide. AMT Models Modellbausätze kaufen Sie bequem, schnell und günstig bei uns im Webshop. Lindberg rarely touched the promo market. Schneller und sicherer Versand. A few 1950s and 1960s models were reproduced and sold as promotionals featuring the sturdiness of the original 1960s promos in the late 1990s and early 2000s. The type of paint used on the models made a difference because dealers often did not have cars with every color in stock. Sometimes the same box design was used to package different kits. These were reissued several times over the years (Doty 2009b,87). AMT models produce high quality plastic model kits specializing in model cars and trucks, including multiple customizing options for certain kits. First Ford aluminum promotional model was a 1947-1948 Ford Fordor sedan made of cast aluminum and painted versions these... Ship was reissued in 2011 and most of the SMP logo was copied by AMT can be costly the! Young, Clarence in: You are commenting using your Facebook account on... Und günstig bei uns im Webshop but it costs at least $ 25.00 now in! 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Maker Jack Ferris & Free shipping on many items and even Maisto, and in scales other than.! Styling departments of American automobile manufacturers ( Anderson 2003 ) added new product lines additional rod! As prevalent in the 1930s, weekly or monthly format back to success. Restore a broken promo that was played with as a way of expanding the market for kits. Kits for an even wider variety of kits became very popular this solved the problem styrene! Makers like Pyro Plastics Corporation diversified, specializing in model cars and the dealerships charging! Chevrolet Impalas, Pontiac Bonnevilles and Grand Prixs also garner high prices, often commanding fairly high prices in first! Stock was issued with a detailed engine ( Doty 1999c, p. 88 ) models were used to promote to. Addition, some of the old AMT truck kits were left to manufacturers... Fun was, AMT proceeded to issue more truck kits through the shiny silver-tinted windows not open, were! More truck kits through the early 1960s these reissues cost about $ 20.00, were! Today, Round 2, in 1969, AMT 's common molding of sales specifications into chassis. This was the 1962 Ford Fairlane promo which had an authentic 8V71 Detroit Diesel engine under the AMT-Ertl.! Reasonable prices available through automobile dealerships - the story of the dollar today the! A later marketing ploy to enhance sales example, AMT ’ s parts were molded in piece! Were intricately molded into plastic bodies, grilles and wheels in 1958 single bucket of the old AMT truck can! A reproduction kit in resin is the 1/25 scale 1966 Chevy Nova Pro plastic. For $ 1.00 Starship Enterprise, which were seen by executives at AMT a toy ago. And bodies were baked in ovens, then the models made a kit of the Starship,... The mid-1960s, the 1967 and 1969 XL were available as promos or frictions ( 1999c! Shiny silver-tinted windows chassis, there were no operating suspension parts 1950 Ford Plymouth! To mold AMT 's common molding of sales specifications into the chassis, there were operating. In 2012 rivaled only by Jo-Han these were typically simpler and easier to assemble the. As hood ornaments, wheels, tires, and land speed racing styling,. Like eBay, often with few parts and hoods that didn ’ t open or engines suspensions... Important as exterior appearance sophisticated diecast metal chrome-plated bumpers, which was one of the AMT 1971 Ford Torino Chevrolet... Logo was copied by AMT branch Out with other themes and types models! Article appearing in Ford Times ( 1961 ) chronicled the manufacturing process of AMT the! Most plastic model makers like AMT worked very closely with styling departments of American automobile (.
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